People must be enticed to come to the product.
This is usually done via brochures that illustrate the features
and benefits associated with a particular service.
Your brochure will only have a few seconds to grab the attention
of potential visitors. This means that you will need to design
promotional materials that are attractive, distinctive and particularly
suited to your marketing purposes.
Some issues which we consider when designing brochures are:
| Who
is my target audience? |
What
are their needs/desires? |
| What
information will they want? |
What
messages will they respond best to? |
| What
is my marketing strategy? |
What
images am I trying to portray? |
| What
style of product will best suit these images? |
What
are the objectives of my brochure? What do I want the brochure
to do?
| attract
more visitors to the site; |
encourage
people to stay longer; |
| provide
information about surrounding areas/attractions |
How
will the brochure be distributed/displayed? |
| Is
there a range of objectives? |
Will
the images on the cover page convey the intended message? |
Effective brochures have the following characteristics:
| The
brochure is distinctive |
Logos
are used consistently. |
| The
cover page stands out from those of competitors |
Headlines
are fresh, provocative and reflect the content of the brochure. |
| The
text is easy to understand |
Themes
are carried throughout all promotional materials. |
Click
on the images to see the High Quality version of the
Brochures.
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Bismillah
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Home Grocers
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Junoon
Live Concert |
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Welcome
to KFC
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Treasure
SuperMarket
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Treasure
SuperMarket |
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Treasure
SuperMarket |
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Shield
- Rotary Club |
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